Procter & Gamble (P&G)

Henschel-Steinau Inc.
The Procter & Gamble Co.
Comments: The units were part of an ad campaign devised to contemporize Crisco's image to appeal to young moms with kids. The large "recipe center" unit offers recipe cards and products for complete meal solutions that require the use of Crisco products. A smaller, moveable cart can be used in conjunction with produce and refrigerated cases for meat, poultry and fish. The units performed well against their marketing/sales goals.

Rand Display Inc.
Procter & Gamble
Comments: The Pringles Tower Display allowed P&G to achieve some of the highest merchandising levels for the entire company. In a three-month period, Pringles placed over 22,000 displays at retail, an amount four times greater than any annual display program in the brand's 27-year history. The displays were designed for easy setup and to deter retailers from using the units for other snack products.

Marketers and producers should stop thinking like "print shops" and realize that P-O-P is becoming a primary communication medium.

Dimension Espacio SA de CV
Gillette de Mexico SA de CV
Comments: With the display, the client acquired a presence in the store that it didn't previously have and, by doing that, increased sales of all products. Because of the display's small size, the negotiations for space were easy and it was cost-effective because of the amount of product it could hold.

Product: Paint products
P-O-P companies: Innovative Marketing Solutions Inc. (co-design and manufacturing), Bensenville, III.; Gerstman and Meyers Inc. (co-design), New York
Distribution: Company retail stores
Introduction: April 1999
Duration: Permanent
Construction: Plastic extrusions, steel, electrical wiring
Display set-up: Retail staff
Sherwin-Williams' solutions-based PaintAnswers selling tool focuses on application, not price.

Patent: Des. 413,032
Issued: Aug. 24, 1999
Inventor: Frederick M. Avery, Phoenix
Assignee: Gillette Canada Inc., Kirkland, Canada
The ornamental design for a tray for a merchandise display system, as shown.

Client: Procter & Gamble, Toronto
Products Promoted: Cover Girl lipsticks, nailslicks, eyeshadow, blush, pencil liners
Objective: The client wanted a compact display to highlight and merchandise the latest trends in the Cover Girl brand's top sellers.
Introduction: August 1998
Construction/Materials: Gloss white styrene, co-poly, clear acrylic, white PVC, Velcro, metal, springs, litho card and rivets
P-O-P Company: IDMD Design & Manufacturing Inc., Toronto

Client: The Gillette Co. N.A., Boston
Producer: Abstrategy Design & Manufacturing Inc., Matawan, N.J.
Marketing Objective: To allow the consumer to see the unique triple-blade razor out of its package. The unit incorporates the Mach3 graphics and spins the razor so consumers can see all sides.