Procter & Gamble (P&G)

Products: Kool, Misty, Carlton and GPC cigarettes
Number of displays: 8,000
P-O-P company: Advertising Display Co., Englewood Cliffs, N.J.
Distribution: Convenience stores, liquor stores and drugstores
Introduction: December 1997
Duration: Permanent
Construction: Injection molding, plastic extrusions, clear Lexan, high-impact styrene, negator springs, metal stampings, four-color litho

Client: Gillette Co., Boston
Product Promoted: Mach3 razor
Objective: To introduce the launch of the company's new product -- the Mach3.
Introduction: July 1998
Construction/Materials: Extrusions, vacuum forming, injection molding, plastic
P-O-P Company: Abstrategy Design and Manufacturing Inc., Matawan, N.J.

Client: The Procter & Gamble Co., Cincinnati
Producer: Markson Rosenthal & Co., Englewood Cliffs, N.J.
Marketing Objective: The goal was to develop ways to get the new Dryel product (a dry-clean only fabric care system) into as many different retail channels as possible.

Eleven producers, 89,000 displays for July launch

Client: Sherwin Williams-Dutch Boy, Cleveland
P-O-P Company: Display-Dynamics, Minneapolis
Division: Temporary, Home and Industrial Tools
Size of Run: 1,000
Objective: To drive retail sales of Dutch Boy applicator products and to promote the new package design. The display is accessible from all four sides with the look of a high-end unit.

Client: Procter & Gamble Co., Cincinnati
Producer: IDMD Manufacturing Inc., Scarborough, Ont.
Marketing Objective: An eye-catching display was created using the theme of three bundled Marathon lipsticks. The display reproduces the black and gold packaging of the Marathon Lipcolor, at 14 times its size. A strong tie-in between the header card and display was achieved using a continuing graphic of the Marathon packaging. The top portion can be used alone as a countertop unit or with the base barrels for a freestanding unit.