Procter & Gamble (P&G)

Client: The Gillette Co., Boston
Product Promoted: Razors
Objective: To create a durable and cost-efficient display for merchandising Gillette's Sensor Excel razors in 30 Costco warehouse clubs throughout Canada.
Number of Displays: 30
Construction/Materials: Painted wood pallet, fabricated wood interior structure, corrugated fillers and false bottom, extruded plastic corner channels and edges, plastic side graphic panels, vacuformed and fabricated plastic top spacers, process screenprinted graphics on side panels and top spacer.

With a reorganized permanent merchandising department, Gillette is leveraging its buying power with suppliers and strengthening its market position at retail.

Giving Back Paks' for kids promote seven consumer brands on floorstand

Spalding has recruited a team of consumer packaged goods experts to overhaul the company's merchandising efforts and put P-O-P in the starting line-up.

Client: The Gillette Co., Boston
Distribution: Sam's Club Stores
Size of Run: 475
Producer: Mechtronics Corp., Stamford, Conn.
Division: Semipermanent, Home and Garden
Objectives: To promote the Braun Handblender and Chopper during the 1999 holiday shopping season and to create a compact countertop unit that highlights the product's features and benefits.

Patent: Des. 420,532
Issued: Feb. 15, 2000
Inventor: Frederick M. Avery, Phoenix
Assignee: Gillette Canada Inc., Kirkland, Can.
The ornamental design for a merchandise display stand, as shown.

Client: Brown & Williamson Tobacco
Producer: Robert Nielsen & Associates Ltd.
Comments: As tobacco advertising has become more restricted, it became even more important for Kool to use retail windows as a billboard. Viewed at night, this sign outshines anything in the store.

Henschel-Steinau Inc.
The Procter & Gamble Co.
Comments: The units were part of an ad campaign devised to contemporize Crisco's image to appeal to young moms with kids. The large "recipe center" unit offers recipe cards and products for complete meal solutions that require the use of Crisco products. A smaller, moveable cart can be used in conjunction with produce and refrigerated cases for meat, poultry and fish. The units performed well against their marketing/sales goals.