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From H-E-B to Walmart and Target, see how retailers are bringing TikTok, viral trends, influencer collaborations and social media-inspired products to stores.

Shopper marketing leaders from the two brands will join Mars United Commerce and P2PI to discuss how they worked together to elevate the breakfast occasion and target consumers turning to private labels.

New cauliflower SKUs launched at Kroger before rolling out to Walmart, Meijer and beyond.

The tour was part of a campaign last year that drove awareness and trial of the manufacturer's new mashed cauliflower assortment.

A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase.