3 Ways AI Helps Advertisers Work Smarter, Not Harder The most effective application of AI isn't about replacement โ it's about amplification, writes Placements.io's Evan Bowen. 2025 Retail Predictions P2PI reached out to a variety of industry professionals, experts and marketers to share what theyโre flagging as the next big things in retail. AI at Every Stage Hereโs how artificial intelligence is used in the retail media networks of major companies, according to Placements.io's Evan Bowen. Pentaleap, Placements.io Partner to Centralize Ad Operations The collaboration underscores the companiesโ shared goal to democratize retail media.