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2015 product launch tries to make things simpler in what brand says is a difficult, complicated category

Retailer and brands discuss collaboration/partnerships at FMI Connect event

Manufacturer links fitness app to retailer's program as part of yearlong sponsorship

A well-honed omnichannel strategy is no silver bullet, but it can do wonders if brands and retailers understand what they are trying to accomplish.

Third year of growing relationship spans back-to-school and holiday seasons