Microsoft Backs Windows ME With Largest P-O-P Effort to Date A.T. Cross Gains Mass Market Foothold Via Countertop Computing P-O-P As the computer hardware market matures, product marketers are finding that they must simplify their P-O-P messages to reach an expanding customer base and work more closely with retailers to gain placement. Hewlett-Packard Updates LaserJet Merchandisers H-P Rolls Out Endcaps In 'PC Photography' Push Pacific Bell Mobile Services Rings Up New Display Ideas Computer Products Attract Home Users with Traditional Packaged Goods Approach First Previous 22 23 24
