Nike, Inc.

For Ann Hand of BP, brand identity means making the retail experience "a little better"

Marketers consider shared video's in-store potential

Lessons in developing an in-store TV network

Bill Schober learns that Wal-Mart's exit from Germany was, surprisingly, all about "preis, preis, preis."

In-house display testing rooms give marketers a chance to test P-O-P in realistic retail environments