Introducing the 2023 Class of P2PI's 40 Under 40 Nominated by their industry peers and selected by our editors, this year's winners comprise an impressive group of rising leaders who are redefining the future of commerce marketing. Get to know them here … KitchenAid Encourages Baking for Breast Cancer Research Whirlpool cause campaign with Susan G. Komen helps retailers connect with consumers and see sales lift Microsoft Unifies P-O-P Look with Vista Launch A million P-O-P elements shipped to 20,000 U.S. retail locations Becoming Mainstream Natural, organic and healthy foods have exploded, but how do you merchandise the category? The Best in Retail Event Marketing Event Marketer magazine's best retail-focused campaigns of 2003