Sweets Sales Get Sweeter Candy and gum products are gaining in-store visibility and stronger sales through creative packaging and P-O-P. A License to Sell Integrating licensed properties into P-O-P materials can help push impulse sales and enhance the brand image. But it takes planning, time and a willingness to work with property owners on their terms. Surge Hockey 3-in-1 Iceman Features Foosball-style Game Promoting Sports with P-O-P Diverse market plays catch-up in merchandising game Souper Merchandising: Campbell's Creates New Display Opportunities NHL Freeze, Thaw Cycle Sends Bud Scrambling Lockout Lets Brewer Update P-O-P Alpha Coke-licensed Products Get Cooler First Previous 2 3 4
