Expo Keynote: Understanding Kroger Dollar General Paints NASCARs Pink Giant-Landover Pops Up at NASCAR Races Ahold Touts Fall Promotions Rite Aid Hosts NASCAR Sweeps FSI Report: Sept. 19, 2010 Kroger Joins P&G for 'Summer of Savings' Walmart Negotiating NASCAR Sponsorship Event Marketing: Getting Personal on the Path to Purchase Event marketing is more than doling out samples. It's hyper-targeting an audience and providing a full brand experience. Augmented Reality Taking Shape Brands and retailers are starting to experiment with this 3-D technology, which has implications for in-store and mobile marketing. First Previous 10 11 12 13 14 Next Last