MSL Group

The U.K. retailer's dedicated web page carries products from 130 women-led businesses.

Three campaigns won OmniShopper Awards in the "Integrated Path to Purchase Activation" category.

The Path to Purchase Institute in November honored some of 2023’s best campaigns for shopper engagement. Read on for details about the winners.

The Path to Purchase Institute honored the winners of our third annual awards program at a ceremony at P2PI Live & Expo in St. Louis. Check out a gallery from the event!

The Path to Purchase Institute is proud to announce the winners of its third annual OmniShopper Awards ahead of the ceremony at P2PI LIVE & Expo.

Consumers in Chicago market get free rides, swag; activity steers them toward Walgreens

An integrated marketing effort shows consumers involved in 'extreme odor experiments'