Molson Coors Beverage Co.

Client: Miller Brewing Co.
P-O-P company: DCI Marketing

Client: Coors Brewing Co.
P-O-P company: Fallon Luminous Products Corp.

Client: Coors Brewing Co.
P-O-P company: Everbrite Inc.

Product: Coors Light beer
P-O-P companies: Thomas A. Schutz Co. (design and manufacture), Morton Grove, Ill.; Integer Group (design), Golden, Colo.
Distribution: On premise
Introduction: May 1994
Duration: Permanent
Construction: Rotationally cast vinyl (3-D "hands" signs); EPS foam (volleyball, ski and hydro-slide signs)

Client: Coors Brewing Co.
Producer: Pakway Container Corp.
Category: Paperboard: Floorstand
Comments: This corrugated display uses EC flute for extra support of cans or bottles. A special poly liner with a drain tube makes the display leak-free. It is also easy to move with casters.

Client: Miller Brewing Co.
Product: Miller Lite beer
P-O-P company: Everbrite Inc.
Distribution: On- and off-premise accounts in the Atlanta region
Construction: Flashing sequential transformer; neon glass; electronic power supply; Sintra
Introduction: July 1993

Client: Coors Brewing Co.
Product: Zima clear-malt beverage
P-O-P company: Henschel-Steinau Inc.
Distribution: Liquor, convenience and grocery stores
Construction: Injection-molded styrene trays; vacuum-formed styrene and PETG; four-color silkscreened foil/SBS; four-color, flexo-printed B-flute corrugated base; four-color process, litho-printed SBS with foil-wrapped fiber pole and wire base (pole topper)
Introduction: February 1993

Client: Coors Brewing Co.
Producer: Advertising Display Co.

Product: Miller Lite beer
Number of displays: 5,500
P-O-P company: Kinetics Ltd., Colorado Springs, Colo.
Distribution: Bars and nightclubs
Introduction: July 1993
Duration: Permanent
Construction: Holographic discs; plastic (frame); clear cover lens (write-on/wipe-off surface)
The Motor City can't help but notice Miller Lite, thanks to intrusive, holographic motion frames that make the most of existing lighting.