Molson Coors Beverage Co.

Product: Beer
Number of displays: 500
P-O-P company: HTS Marketing
Distribution: On-premise accounts
Introduction: January
Duration: Permanent
Construction: Heavy-duty polyvinyl (banner); PVC (frame); polypropylene (letters); Velcro tape (adherent); brass (grommets).

Changeable banner systems are proving popular for Coors Brewing Co.

Client: Miller Brewing Co.
Producer: Banta Merchandising Products
Category: Motion, Light or Sound Counter, Shelf or Table Unit
Intended Length of Use: 2 years
Production Run: 1,100
Unit Cost Range: $100 - $250
COMMENTS: Motion was combined with neon by screening the face and back of the vacuum-formed sign, and backlighting it with a Circleline bulb. The spiral screened "arms" are motor driven and directionally opposed. The "Lite" bulb is sparkling blue argon.

This bottom-line technology is breaking new ground in retail and other applications

Product: Coors Red Light
Number of signs: 20,000
P-O-P company: Everbrite Inc., Greenfield, Wis.
Distribution: On-premise locations
Introduction: May 1995
Duration: Permanent
Construction: Multiple gas-filled glass tubes with logo and brick wall decals lithographed to plastic sheets
Coors Brewing Co. has invested in 20,000 neon signs to coincide with the national rollout of Coors Red Light.

Client: Miller Brewing Co.
P-O-P company: KCS Industries Inc., Milwaukee

Product: Miller Lite
Number of signs: 2,100
P-O-P company: Everbrite Inc., Greenfield, Wis.
Distribution: On- and off-premise locations
Introduction: February 1995
Duration: Permanent
Construction: Multiple gas-filled glass tubes and micro-processor-based sequencer
The Miller neon sign is an eye-catching P-O-P piece for any on-or off-premise Miller Brewing account.