Client: Madden Communications, Woodale, Ill. Distribution: Bars/restaurants/liquor stores Size of Run: 800 Producer: Stout Marketing, St. Louis Division: Permanent, Signage: Metal Objectives: The objective here was to create a lasting, high-quality image for the brand. To accomplish this, a variety of materials were used: four-color process screen-printing on .032 gauge white aluminum with a clear polyset gloss varnish.
Client: Miller Brewing Co., Milwaukee Distribution: On-premise accounts Size of Run: 1,250 Producer: Array Marketing Group Inc., KCS Industries, Milwaukee Division: Permanent, Beer: On-premise -- Non-illuminated or Non-motion Objectives: The marketing goal was to gain dominant placement in on-premise accounts that would communicate the personality and image of the Lite brand.
Patent: US D435,743 S Issued: Jan. 2, 2001 Inventors: Ted W. Glauth, Arvada; Randall D. Guenther, Lakewood, both of Colo. Assignee: Coors Brewing Co., Golden, Colo. The ornamental design for a display rack, as shown.
Retail Channel: Liquor Stores Display Type: Permanent Freestanding Floor/Aisle Campaign: Coors Light Cerveza Palapa Dominator Marketer: The Integer Group Producer: C. D. Baird & Co., West Allis, Wis. The effectiveness of the display was assured by using authentic imported Mexican thatch to replicate a "palapa" or Mexican beach umbrella. Custom litho-printed display poles also enhance the graphics theme. According to the entrant, sales more than tripled over the same period last year.
