Molson Coors Beverage Co.

Product: Coors Light 12-packs
Number of displays: 750
P-O-P company: Wordenglass & Electricity Inc., Kalamazoo, Mich.
Distribution: Liquor and grocery stores
Introduction: May 1995
Duration: Permanent
Construction: Neon; E-Glas flat-glass technology; plexiglass; decals

Product: Coors Light beer
Number of displays: 500
P-O-P companies: Integer Group (design), Golden, Colo.; Everbrite Inc. (manufacture), Greenfield, Wis.
Distribution: On-premise accounts, liquor stores
Introduction: January 1995
Duration: Permanent
Construction: Neon; Evertron power supply
Neon signs pick up on regional imagery to promote Coors Light in California.

Product: Lite Ice beer
Number of displays: 5,000
P-O-P company: Stout Marketing Inc., St. Louis
Distribution: On- and off-premise accounts
Introduction: February 1995
Duration: Semipermanent
Construction: Silkscreened aluminum
Miller Brewing's new aluminum tacker for its Lite Ice brand curves to resemble the cylinder of a bottle. The shape, combined with new brackets created by Stout Marketing, allows the display to provide a three-dimensional effect and fasten to "dead" advertising space such as columns or wall corners.

Product: Artic Ice beer
Number of displays: 11,000 (back-bar bottle glorifier); 7,000 (neon sign)
P-O-P company: Integer Group, Golden, Colo. (design); Everbrite Inc., Greenfield, Wis. (manufacture)
Distribution: Liquor stores, bars, restaurants, grocery stores
Introduction: January 1995
Duration: Permanent
Construction: Acrylic (bottle glorifier); Sintra plastic (neon sign)
Holographic paper gives Coors Artic Ice neon signs and back-bar bottle glorifiers a sparkling, wintry look.

Client: The Integer Group
Product: Coors beer
P-O-P company: Everbrite Inc., Greenfield, Wis.
Distribution: On- and off-premise locations
Construction: Neon tubing; Evertron power supply
Introduction: December 1994

Client: Coors Brewing Co.
Product: Coors beer
P-O-P company: MCA Sign Co., Massillon, Ohio
Distribution: Supermarkets, c-stores, liquor stores, on-premise
Construction: Process color printed aluminum; die-cut and embossed aluminum
Introduction: Spring 1994

Client: Miller Brewing Co.
Product: Miller Lite
P-O-P company: MCA Sign Co., Massillon, Ohio
Distribution: Supermarkets, c-stores, liquor stores, on-premise
Construction: Process color printing; die-cut and embossed aluminum
Introduction: August 1994