Molson Coors Beverage Co.

Product: Miller Lite beer
Number of displays: 5,500
P-O-P company: Kinetics Ltd., Colorado Springs, Colo.
Distribution: Bars and nightclubs
Introduction: July 1993
Duration: Permanent
Construction: Holographic discs; plastic (frame); clear cover lens (write-on/wipe-off surface)
The Motor City can't help but notice Miller Lite, thanks to intrusive, holographic motion frames that make the most of existing lighting.

Client: Coors Brewing Co.
Producer: Thomas A. Schutz Co.

Client: Miller Brewing Co.
Producer: KCS Industries Inc.

KCS Industries Inc.
Miller Brewing Co.
Thermo-formed Plastics: Wall Units

Products: Original Coors, Coors Light, Coors Extra Gold, Keystone, Keystone Light, Keystone Dry and Cutter
P-O-P companies: Coors Creative Services (concept); Everbrite, Greenfield, Wis. (design and manufacture)
Distribution: On-premise locations and liquor stores
Construction: Injection-molded polycarbonate plastic, neon tubing

Product: Coors Light
P-O-P company: Graphic Communications, Golden, Colo.
Distribution: Grocery, convenience, liquor and drug stores
Construction: Paper stock