Coors Turns 'Silver' Coors Brews Up BBQ Coors Light Intros New NFL Packaging Breweries Toast Health in 2005 In a competitive year, beer marketers count calories to boost sales; re-engineer P-O-P for increased placement Aspen Edge Offers Seasonal Rebate Coors Sweeps Through Super Bowl Season A Drink for Every Occasion The strategy of beverage marketers is to match a 'thirst occasion' with the right container. Coors Sharpens Aspen Edge at Albertsons Coors Plans Ahead for Bowl Tailgates Miller Lite Floor Mat Targets New Yorkers Coors Taps Spokesmodel Tyra Banks For Blast of Cash Promotion Miller Lite/NFL Football Wins Display of the Year - Sales Promotion OMA Award First Previous 12 13 14 Next Last
