Sponsored Product of the Year Awards Offer Differentiation The deadline to enter the 2025 Product of the Year Awards is October 15th, 2024. Walmart Launches First Fully Shoppable RomCom Series “Add to Heart" is a 23-part shoppable commercial series that will offer holiday gifting inspiration on TikTok, Roku, YouTube and the retailer's website. Reggie Case Study: "Summer By The Batch" Effie Award Winner: Supreme Source 10-Day Detox Program Effie Case Study: College Care Essentials How Best to Appeal to ‘Pet Parents’ Acosta’s report offers shopper and retailer statistics while also suggesting ways to achieve sales lift Effie Case Study: Unilever Dry Spray Antiperspirant Launch Grocery Shopping, the Millennial Way Mintel's research shows that traditional stores aren’t as appealing to Millennials as specialty retailers Dove Broadcasts a 'One Shower Challenge' Unilever leverages E! network, 'Red Carpet' to introduce a new body wash formula OTC Squeeze Play Drugstore chains are putting private-label products on center stage at the expense of national brand 1 2 Next Last
