MAC Cosmetics

We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.

Target is tying into the theatrical release of the Marvel Studios film with a slew of support, including an AR experience, a video ad spot and exclusive products.

Following recent news that Toys R Us would make its return to the mainstream, an in-store shop is rolling out at all Macy’s U.S. locations.

The Revlon-owned beauty brand has expanded its partnership with Ulta Beauty to include an in-store assortment, coupled with a new sampling and loyalty program.

From Progressive Grocer, April 5:

From Chain Store Age, Feb. 14:

​​​​​​​A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase.

From Chain Store Age, Sept. 20: