MAC Cosmetics

Men's cosmetics and other niche segments have become prime targets for cosmetics companies as they look to reevaluate how and where they market amidst lagging sales.

Supermarkets have truly embraced instant-print store-sign-age systems

As the line between mass and prestige cosmetics continues to blur, less saturated beauty markets are being targeted to build sales.

A push for stronger store branding and "open sell" retailing have made it more challenging for cosmetics marketers to build their brands at retail.

The need for consistency, simplicity and durability in merchandising is leading hardware stores and home centers to rely on vendors more for display maintenance, replenishment and inventory advice.