Meet Mr. de Mayo Labatt, Bauer Hope to 'Score' With Promo Liquid Assets Spirits, wine and beer marketers are adding some pizzazz to the category with new products and marketing programs. Labatt Education/Training Center Emphasizes P-O-P Merchandising Bottoms Up: Liquor P-O-P Report Top-down campaigns by alcohol marketers give way to regional efforts driven by field personnel and retailers Labatt's Rolls Out Compact Red Stripe Sign First Previous 1 2
