Labatt USA

Nominated by their industry peers and selected by our editors, this talented group is redefining the future of commerce marketing. Get to know them here ...

In a competitive year, beer marketers count calories to boost sales; re-engineer P-O-P for increased placement

A case study from the Promotion Marketing Association's 2005 Reggie Awards

Reggie Award-winning promotions open the doors to stores

A case study from the Promotion Marketing Association's 2004 Reggie Awards

Retailers are pushing marketers of beer, wine and liquor into tight retail spaces, forcing marketers to stir up innovative P-O-P and packaging to grab consumers.

Labatt USA's diverse lineup of beers presents potential and challenge, and new, tighter processes ensure P-O-P meets the needs of all its brands, channels and customers