C-Stores: You've Come a Long Way, Baby Faced with changing consumer tastes and retail challengers, the c-store channel is redefining itself. Flexibility will win display space. Flexible P-O-P Program to Promote Dr Pepper P-O-P Options Overflow In Beverage Category With increased competition and impulse sales, marketers look for product visibility through new display options, new locations and new channels 7 UP Launches Marketing Programs Promo Pushes 7 UP for the Holidays Schweppes' Holiday Racks Stress Effervescence How the 'UnColas' Win With P-O-P Marketing managers battle cola giants every day for display space and customer attention Dr Pepper/Seven-Up Introduces Register Toppers First Previous 32 33 34
