Kellanova

As American dietary habits evolve into an eat-on-the-run lifestyle, snack foods and candy play a more prominent role in the lives of consumers. P-O-P helps make snacks easier to find.

Giving Back Paks' for kids promote seven consumer brands on floorstand

Kellogg Co.'s single-serve division is preparing to hit the market with a wide assortment of P-O-P options for c-stores, mass merchants and drugstores, utilizing unused retail space to maximize sales.

Today's kids have lots of money to spend. Marketers need to learn the ins and outs of marketing to them.

This bottom-line technology is breaking new ground in retail and other applications