3 Ways AI Will Bring Category Management Into a New Era AI is transforming category management from a retrospective process into a predictive, real-time discipline — helping brands and retailers plan, test and collaborate more efficiently. P2PI LIVE Expands Agenda With General Sessions on Cause Marketing, Retail Media & Shopper Value Mars, Ace Hardware, Kearney, Monster Energy and others will take the stage at the Nov. 11-13 event.
