The Integer Group

Social media push gets samples into loyal followers' washing machines

'Super cold' indicator added to bottles and cans to signal ideal temperature

Tire brand creates webisodes to push tire upgrades

Recognizing its natural fit, alcohol marketers work to leverage the power of social media

To keep pace, marketers need to see past the 'cool' and develop a mobile strategy that saves time rather than kills it

Integrated Crunchy Nut campaign tries to convert U.S. consumers

Understand that their path to purchase can be short, and that many actually shop for fun

Mobile phone users take pictures of tags on packaging and P-O-P to enter sweepstakes that awards Super Bowl-related prizes

Gen Y already is redefining the retail landscape