Coors Supports Coors Red with Neon Signs Coors Offers Neon Replica of Coors Light 12-pack Coors Light Regional Campaign Features Colorful Neon Coors Artic Ice Displays Feature Holographic Paper Bottoms Up: Liquor P-O-P Report Top-down campaigns by alcohol marketers give way to regional efforts driven by field personnel and retailers Coors Light Rolls Out Code 4 Unusual Sports Program First Previous 9 10 11