The new solution leverages a data-first approach and a proprietary metric to deliver scale, relevance and measurable sales outcomes for creator content.
Formerly at New Engen and now with Inmar Intelligence, she was named "Executive of the Year" in November as part of P2PI's Women of Excellence program.
Programming emphasized action over abstraction and underscored a shared push toward real-world execution. Explore key themes and highlights from the event.
Inmar's report, which highlights opportunities for BevAlc brands amid consumption declines, also showcases a success story from a leading hard-seltzer brand.