FSI Report: Jan. 30, 2005 When Packaging Innovation Reshapes a Category New packaging formats can help marketers boost market share. Albertsons, A&P Root for Home Teams Acme Sweeps through July Promotional Allowances in the Spotlight Pushing Private Labels and Retailer Brands Retailers spearhead P-O-P programs to promote their own brand image or drive sales of private label products. First Previous 6 7 8
