P-O-P at Retail: Store Relations Combine merchandising goals and messages with displays that are the right size and easy for staff to assemble. Misty Mate Redesigns Its Packaging, Displays Broan-Nutone Display Stresses Easy Vacuum System Installation Piecing Together Account-Specific P-O-P Product marketers are responding to demands for customized P-O-P by getting to know big-box retailers and learning to work within limits Packaging Drives Black & Decker Tool Displays Stanley/Whistler Puts Comic Crimestopper on the P-O-P Case Floorstand Emphasizes Widths of FSC Wallcoverings Big Borders Sandvik Saw Displays Offer Versatility Niche Retailers Fight to be Heard Smaller retailers want their P-O-P concerns met, too, but their options are limited unless special needs offer a payback. Price Pfister, Teledyne in Home Depot Launch Interactive Display Demonstrates ReiTech Easy Off Switch Black & Decker: Inspired Merchandising Black & Decker focuses on its two major channels, mass merchants and home centers, by drawing promotional ideas from a variety of categories outside the power tool realm. First Previous 49 50 51 Next Last
