Black & Decker Project Place
Client: Black & Decker, Towson, Md.
Size of Run: 750
Production Date: October 2002
Producer: Alliance, A Rock-Tenn Co., Winston-Salem, N.C.
Comments: The Black & Decker Project Place allows the company to gain consumer attention outside the "tool corral" to reach a broader base of shoppers. The display has secured significant retail space in 1,400 Home Depot stores and single-handedly increased Black & Decker's P-O-P outreach by 45%.