Home Depot

Client: Applied Concepts, Warrendale, Pa.
Producer: Midland Container, Franksville, Wis.
Comments: This display needed a small footprint to fit in the aisle at Home Depot stores. It was created to introduce a new product line in these stores. It is a prepack display that holds 96 units. Two or three displays were actually placed in every Home Depot store, which allowed for increased visibility in more than one department.

Client: Kidde Fire Products, Melbane, N.C.
Product Promoted: Nighthawk Smoke/Fire and Carbon Monoxide Alarm
Objective: The client wanted to introduce its "Talking" Alarm with a talking on-shelf voice box that describes the product in Home Depot stores.
Introduction: August 1999
Number of Displays: 3,000
Construction/Materials: 12-point four-color printed sleeve with push-button activation, plastic-molded 10-second talking voice box
P-O-P Company: Clegg Industries Inc., Torrance, Calif.

Client: Black & Decker Canada, Richmond Hill, Ontario
Distribution: The Home Depot stores
Size of Run: 50
Producer: CDA Industries Inc., Scarborough, Ontario
Division: Permanent, Multinational
Objectives: This display was designed to move the lower cost, do-it-yourself tools out of the tool corral to enable customers to touch and feel the products.

Client: Clopay, Cincinnati
Distribution: Home Depot stores
Size of Run: 800
Producer: Cannon Equipment, Rosemount, Minn.
Division: Permanent, Building Supplies

Client: Philips Lighting Co., Somerset, N.J.
Products Promoted: Philips Lighting products
Objective: To provide the client with a major retail presence nationwide in Home Depot stores in the fourth quarter. The display also leverages the company's co-sponsorship of the Times Square 2000 celebration.
Introduction: September 1999
Construction/Materials: Plastic (styrene, PETG); wood; metal tubing; clock components (transformers, circuit board, LED display panel); printing and mounting
P-O-P Company: Display Systems Inc., Maspeth, N.Y.

Retail chain: The Home Depot Inc.
Marketer: Motorola Inc.
P-O-P company: Visual Marketing Inc., Chicago
Purpose of display: These two displays were designed to provide a permanent home for two-way radios in Home Depot stores. A counter display was placed in the front of the store to direct consumers to the full display.

Client: Motorola, Suwanee, Ga.
Distribution: Home Depot stores
Size of Run: 200
Producer: ASA Inc., Bensenville, Ill.
Division: Permanent, Telecommunications
Objectives: The client wanted a multi-functional display to effectively introduce its professional radios at retail. Motorola needed a secure and upscale presentation that would easily accommodate assorted product planograms and periodic updates or changes.

Client: Amerock Corp.
Products promoted: Cabinet hardware
Category management strategy: Home Depot asked Amerock to develop a merchandising plan that mixed a variety of high-end products with an assortment of typically merchandised hardware. The special interactive ordering system was designed to be consumer-friendly while not requiring the assistance of store personnel.
Retailer: Home Depot
P-O-P company: Process Graphics Corp.
Number of displays: 60