Home Depot

Client: GE Appliance Division, Louisville, Ky.
Distribution: Lowe's, The Home Depot and others
Size of Run: 500
Producer: Harbor Industries Inc., Grand Haven, Mich.
Division: Permanent, Home and Garden: Household Appliances

Client: The Home Depot, Atlanta
Distribution: The Home Depot stores
Size of Run: 800
Producer: Trans World Marketing, East Rutherford, N.J.
Division: Permanent, Other Retailer
Objectives: A unified lock aisle was needed in Home Depot stores nationwide that would improve the aesthetics of the department and create an inviting environment. The client wanted optimum functionality to promote consumer interaction with the branded lock products.

A Profile of Ron Scheiblauer, Director, Visual Merchandising/Signing, The Home Depot