Home Depot

A Profile of Ron Scheiblauer, Director, Visual Merchandising/Signing, The Home Depot

Client: Applied Concepts, Warrendale, Pa.
Producer: Midland Container, Franksville, Wis.
Comments: This display needed a small footprint to fit in the aisle at Home Depot stores. It was created to introduce a new product line in these stores. It is a prepack display that holds 96 units. Two or three displays were actually placed in every Home Depot store, which allowed for increased visibility in more than one department.

Client: Kidde Fire Products, Melbane, N.C.
Product Promoted: Nighthawk Smoke/Fire and Carbon Monoxide Alarm
Objective: The client wanted to introduce its "Talking" Alarm with a talking on-shelf voice box that describes the product in Home Depot stores.
Introduction: August 1999
Number of Displays: 3,000
Construction/Materials: 12-point four-color printed sleeve with push-button activation, plastic-molded 10-second talking voice box
P-O-P Company: Clegg Industries Inc., Torrance, Calif.

Client: Black & Decker Canada, Richmond Hill, Ontario
Distribution: The Home Depot stores
Size of Run: 50
Producer: CDA Industries Inc., Scarborough, Ontario
Division: Permanent, Multinational
Objectives: This display was designed to move the lower cost, do-it-yourself tools out of the tool corral to enable customers to touch and feel the products.