Home Depot

Client: Black & Decker, Towson, Md.
Size of Run: 750
Production Date: October 2002
Producer: Alliance, A Rock-Tenn Co., Winston-Salem, N.C.
Comments: The Black & Decker Project Place allows the company to gain consumer attention outside the "tool corral" to reach a broader base of shoppers. The display has secured significant retail space in 1,400 Home Depot stores and single-handedly increased Black & Decker's P-O-P outreach by 45%.

Client: The Gillette Co., Boston, Mass.
Introduction: March 2002
Number of displays: 225
Construction: Metal and wood cascading shelving, plastic extrusions, injection molding
Distribution: The Home Depot stores
P-O-P company: New Dimensions Research Corp., Melville, N.Y.

Client: Royalty Carpet Mills Inc., Irvine, Calif.
Introduction: December 2001
Number of displays: 1,100
Construction: Vacuum-formed plastic, acrylic
Distribution: The Home Depot stores
P-O-P company: Display Technologies, College Point, N.Y.

Client: Dec Har Designs Inc., Mt. Vernon, N.Y.
Introduction: November 2002
Number of displays: 150
Construction: Melamine laminated particleboard
Distribution: EXPO Design Center (a Home Depot Co.) stores
P-O-P company: Flair Display Inc., Bronx, N.Y.
Comments: Cabinet hardware is highlighted with this display. It was designed to gain multiple placements within each store and improve the brand's presentation over generic bulk-bin displays.

Retail Category: Home Centers & Hardware
Display Type: Freestanding: Temporary
Client: The Dow Chemical Co., Marietta, Ga.
Producer: The Dow Chemical Co., Marietta, Ga.
Size of Run: 10,000
Comments: With a goal to sell $3 million worth of product within six months, this display launch exceeded expectations by selling $4.5 million worth of sealant within 4 months. As a result, Home Depot increased allocated floor space to accommodate a 144-can quarter-pallet display.

Retail Category: Home Centers & Hardware Stores
Display Type: Freestanding Temporary
Client: Delta Faucet Co.
Producer: Inland Paperboard & Packaging, Indianapolis
Size of Run: 12,000
Comments: An attached sample of a Delta faucet draws attention to this corrugated display that was designed for Home Depot outlets. Consistent package sizes enable the display to merchandise three to four different SKUs while allowing the retailer to move products to and from shelf locations.

Client: ITW Brands, Wood Dale, Ill.
Comments: Although Home Depot stocks Paslode's pneumatic nailers, the retailer does not have adjacent shelf space available for support supplies. This display was designed to address Home Depot's desire to merchandise supporting supplies more effectively by enabling aisle placement of the fuel cells adjacent to tools that use them.
P-O-P Company: Inland Paperboard & Packaging, Indianapolis

Client: Thomasville Furniture Industries, Thomasville, N.C.
Producer: Cormark, Elk Grove Village, Ill.
Comments: This display was designed to establish Thomasville as a premium cabinet line at The Home Depot. It features whole kitchen solutions rather than just cabinets by presenting sample cabinet doors, hardware, wood colors, wallpaper and paint colors. End-use photography also helps consumers decide which combinations are best for them.