Becton Dickinson Updates Displays Hyperion Helps Consumers "Make the Connection" with Oprah Beyond Basic Product Merchandising SmithKline Beecham Defines the Future of Newest Category Oral-B Reduces Display Components 74 Percent Durkee Creates Racking System To Open New Accounts Keeping Control of Creative and Costs Many marketers like open-bid situations to ensure low cost and strong creative efforts, but they pay for it in the end Pringles: Can't Stop Selling 'Em Focused P-O-P Helps Microsoft Expand Windows of Opportunity Heavy Marketing for Anheuser-Busch Light Beer Multimillion Dollar Promotional Support Behind New Beer Mass Market Cosmetics Makeover Mass Market Cosmetics Move Toward Interactive, While Seeking Untapped Niches and Opportunities First Previous 5 6 7
