Becton Dickinson Updates Displays Oral-B Reduces Display Components 74 Percent Hyperion Helps Consumers "Make the Connection" with Oprah Beyond Basic Product Merchandising SmithKline Beecham Defines the Future of Newest Category Durkee Creates Racking System To Open New Accounts Keeping Control of Creative and Costs Many marketers like open-bid situations to ensure low cost and strong creative efforts, but they pay for it in the end Pringles: Can't Stop Selling 'Em Focused P-O-P Helps Microsoft Expand Windows of Opportunity Heavy Marketing for Anheuser-Busch Light Beer Multimillion Dollar Promotional Support Behind New Beer Mass Market Cosmetics Makeover Mass Market Cosmetics Move Toward Interactive, While Seeking Untapped Niches and Opportunities First Previous 5 6 7
