Heartland Coca-Cola Bottling Co.

Experts say it's imperative for brands to participate in retailer-driven activity

Co-branded 'Mobile Brand Boxes' distribute samples in store parking lots

Coca-Cola builds winning programs by first asking why the shopper is in the store

Ms. Brown 'spokescandy' bursts onto the scene during Super Bowl but is here for the long run

Vending machines are undergoing a reinvention that's helping to bridge the gap between digital and bricks-and-mortar shopping

PepsiCo's marketing strategy brings brands, retailers together