Consumers are spending more time and money in foodservice establishments than ever before, a trend that has created new opportunities to reach them with targeted P-O-P programs.
There's no denying that the P-O-P industry is in a mode of mergers and acquisitions. What is not clear is what form consolidations will take and what the industry will look like when the shakeup is complete.
Black & Decker focuses on its two major channels, mass merchants and home centers, by drawing promotional ideas from a variety of categories outside the power tool realm.
