Miller 'Get The Goods' Promo Features P-O-P, Enhancers Miller and the NFL Miller's Instant Summer, Just Add P-O-P Explosive Growth in Branded Retail Propels 'Lifestyle-Branded' Merchandising Nabisco Thrilled With Classic Vehicles Sweepstakes Harley-Davidson Display Kick Starts Sales of Jeans RC and Harley-Davidson Rev Up P-O-P Effort Pennzoil Uses New Strategies to Expand Sales in Flat Market First Previous 2 3 4