Hain Celestial

New look for Celestial Seasonings marks first major redesign since the brand's founding in 1969

Marketers of non-alcoholic beverages are investing in P-O-P that's cost-efficient, retailer-specific and effective at cross-merchandising

Natural, organic and healthy foods have exploded, but how do you merchandise the category?

Although low-cal beverages hog the headlines, marketers also try to tap into other potentially lucrative markets with effective P-O-P solutions.