NielsenIQ, GfK to Merge Agreement to combine global market information services firms NielsenIQ and GfK is expected to close later this year or in early 2023. P2P Toolkit (May 2021) A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase. Path to Purchase Toolkit (December 2019) A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase. Spotlight: Coca-Cola Leverages Country Music, Drives Traffic to Walmart Walmart Shares a Coke with the Squad How Amazon Prime Membership Impacts Digital Shopping Behavior Study: Boomers Coming Around on Mobile GfK FutureBuy shows early adopters steady on end-to-end browsing and buying on mobile while Baby Boomers drive an overall bump Measurement Can we measure? How do we measure? As shopper marketing has grown, measurement remains a challenge and a barrier within the discipline, according to these industry insiders The 2016 Guide to Retail & Shopper Insights Providers Studying the Use of Mobile in Shopper Marketing GfK survey shows marketers are searching for a targeting ‘silver bullet’ in their mobile marketing 1 2 3 Next Last
