Test, Tweak & Try Again Some final thoughts as we wind down the year in shopper marketing Solution Provider News: April 2014 The Evolution of Shopper Marketing Organizations 'Futurescope' study shows how shopper marketing is evolving Location-Based Shopper Analytics Like Google Analytics and Amazon online, location-based service providers work to help improve and personalize the shopping experience Strategies for Reaching Mobile Shoppers, Part 1 Shopper First, Phone Second Study: Omnichannel Shopping Rises in Unexpected Categories Executive opines that occasional behavior will increase over time Trends in Sampling: Engage and Measure Personal interaction with shoppers leads to results that are being measured Retailer Platforms, Programs & Promotions: Get on Board Experts say it's imperative for brands to participate in retailer-driven activity Sleep Innovations Creates Sleep Destination Shopalong research leads to an interactive Sleep Solutions Center GfK Acquires Knowledge Networks Special Report: Collaboration Effective partnerships require an organizational commitment that often does not exist Introducing the 'XTreme Shopper' GfK research uncovers ways to address the multi-channeling, highly motivated consumer. First Previous 1 2 3 Next Last
