Solution Provider News: May 2015 The Omnichannel CPG Shopper The FutureBuy 2014 study examines omnichannel shopping behaviors, and some CPG categories seeing increased activity Test, Tweak & Try Again Some final thoughts as we wind down the year in shopper marketing Solution Provider News: April 2014 The Evolution of Shopper Marketing Organizations 'Futurescope' study shows how shopper marketing is evolving Study: Omnichannel Shopping Rises in Unexpected Categories Executive opines that occasional behavior will increase over time Strategies for Reaching Mobile Shoppers, Part 1 Shopper First, Phone Second Location-Based Shopper Analytics Like Google Analytics and Amazon online, location-based service providers work to help improve and personalize the shopping experience Trends in Sampling: Engage and Measure Personal interaction with shoppers leads to results that are being measured Retailer Platforms, Programs & Promotions: Get on Board Experts say it's imperative for brands to participate in retailer-driven activity First Previous 1 2 3 Next Last
