This Q&A highlights some of the key findings from the "The Evolution of the In-Store Shopping Experience" report from the perspective of Dan Sabanosh, Great Northern’s director of shopper marketing.
We discuss the emerging trend of the store serving as a community hub — and what that means for the evolution of physical retail as shoppers return to stores.
Joining the conversation, our special retail guests will share their insights on transforming brick-and-mortar locations into dynamic experiences that bring the brand to life, while facilitating human connection and community-building to become part of the cultural iconography.
