Great Northern Corp.

The year 2022 brought uncertainty, inflation and some unexpected opportunities for the industry. Join a panel of retailers and brands as they recap their wins for the year along with how they innovated for consumers. The panelists also share their predictions and emerging solutions for 2023.

Our Retail Intel webinar series continues with a close look at the rise of healthcare and well-being at retail and how the category is evolving as consumers' needs and preferences continue to change. Joined by special panel guests, including the founder of PlantX and our returning subject matter expert from Great Northern Instore, we discuss the latest trends and marketing strategies to engage health-conscious consumers. We also touch on the current inflationary economic environment, how shoppers have been engaging with brands digitally versus in-store, and what new shopper behaviors are here to stay.

This Q&A highlights some of the key findings from the "The Evolution of the In-Store Shopping Experience" report from the perspective of Dan Sabanosh, Great Northern’s director of shopper marketing.

Great Northern’s director of shopper marketing highlights some of the key findings from our "Evolution of the In-Store Shopping Experience" research.

We discuss the emerging trend of the store serving as a community hub — and what that means for the evolution of physical retail as shoppers return to stores. Joining the conversation, our special retail guests will share their insights on transforming brick-and-mortar locations into dynamic experiences that bring the brand to life, while facilitating human connection and community-building to become part of the cultural iconography.

An Index of In-store Tactics Used by Leading Retailers

Integrated campaign leveraging DreamWorks partnership includes augmented reality experience