Clicking Through the Path to Purchase: Best Practices in Digital Shopper Marketing Search and Email Dominate Retailers' Digital Efforts Mobile still seen as experimental Best-in-Class Digital Shopper Marketing Campaigns A look at recent programs that integrate multiple digital touchpoints with retail Getting a Big Shopkick Digital Paths... with Purpose Best Buy Reworks Center Store My Name is Bill & I'm a Coupon Enthusiast Working with Shopper Marketing Agencies 'The Hub': The Retailer's List To get on the shopper’s list, retailers must fill both needs and desires. From the Web to the Store Shopper marketing principles do apply online; companies seek to understand the Web's place on the path to purchase First Previous 33 34 35 36 Next Last