Google, Inc.

Institute research identifies key areas to watch as the ‘new’ path to purchase takes shape

A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase.

A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase.

As retailer-operated media platforms grow in number and prominence, manufacturers must decide how best to use them — and who should pay the tab.