Goodway Group

Leaders from top companies weigh in on retail media’s evolution, ongoing priorities for both retailers and CPG brands, and what’s holding the industry back.

Here are ways to drive sales, boost brand awareness and enhance consumer perception for incremental revenue growth.

Brands that lean into their audience insights are seeing better strategies and growth.

Dive deeper into P2PI's Retail Media Planning & Analysis Playbook with this on-demand webinar featuring experts from the Retail Media Guild.

CPG marketers are pushing past internal barriers and operational complexity to deliver personalization at scale.

Here are the areas where marketers should be focusing now, writes Joe Frick of G-Comm.

The growth formula for CPGs includes organizational alignment and a testing culture, writes Meg Winters of Goodway Group.

Goodway Group's Tim Hurd explains why CMOs need to shift their focus past simply getting consumers to their website, landing page or product detail page.

Our new industry resource, created in collaboration with the Retail Media Guild share group, unpacks approaches to holistic campaign planning and analysis.

Learn how brands and retailers are breaking down internal silos, redefining objectives, embracing a holistic approach to budgeting and measurement, fine-tuning creative, and preparing for advancements such as AI.