Publix Names Goodway Group Exclusive Shopper Marketing Agency of Record The move protects the regional grocer's brand and simplifies marketing for its CPG suppliers. How to Measure AI Success — and Machine-Age Marketing Metrics Goodway Group's Daniel Cinquegrano shares how marketers can connect AI investment to real business and shopper outcomes. How AI-Powered Shopping Will Reshape CPG Strategy Here are actions brands can take now to be competitive beyond the shelf, writes Goodway Group's Joe Frick. Sponsored Grocery Retail Media Networks: A Journey ‘From Side Hustles to Strategic Engines’ Leaders from top companies weigh in on retail media’s evolution, ongoing priorities for both retailers and CPG brands, and what’s holding the industry back. Commerce Media Balancing Act: Smarter Strategies for Buyers and Retailers Here are ways to drive sales, boost brand awareness and enhance consumer perception for incremental revenue growth. How Retail Data Is Rewriting the Script for CTV and Digital Audio Brands that lean into their audience insights are seeing better strategies and growth. Retail Media Playbook: Campaign Planning & Analysis Dive deeper into P2PI's Retail Media Planning & Analysis Playbook with this on-demand webinar featuring experts from the Retail Media Guild. How Brands Like Clorox, Brita Build Personalization-at-Scale Frameworks CPG marketers are pushing past internal barriers and operational complexity to deliver personalization at scale. Retail Media's Next Act: Driving Growth with Data, Identity and Collaboration Here are the areas where marketers should be focusing now, writes Joe Frick of G-Comm. Beyond the Divide: How Modern Marketers Can Finally Unite Brand and Demand The growth formula for CPGs includes organizational alignment and a testing culture, writes Meg Winters of Goodway Group. 1 2 Next Last
