FreshDirect Tests 'Halo Effect' of Programmatic Ads The online grocer tested whether exposure to these ads indirectly improved the performance of its social media and search ads. Retail Radar: Walmart, Home Depot Offer Shoppable Ads Recent retail news includes U.K. retailers unveiling their holiday promotions, and Amazon Prime members' ability to subscribe to a new health benefit. Ahold Delhaize USA Brings Retail Media In-House Peapod Digital Labs is growing AD Retail Media through expanded partnerships and capabilities, including the launch of a unified on- and off-site platform and enhancing self-serve control. Ahold Delhaize to Accelerate Omnichannel Strategy From Progressive Grocer, Feb. 16: People to Watch 2021: Carrie Mesing Retail Intel Weekly: Amazon, Ahold Delhaize & CVS Retail Intel Weekly: Walmart, CVS & More Ahold Delhaize to Acquire FreshDirect From Progressive Grocer, Nov. 18: P2P Toolkit (March 2020) A roundup of technology-driven tools that drive consumer understanding, engagement and conversion on every step of the path to purchase. People to Watch 2018: Joy Ho 1 2 3 Next Last
