Sobeys Parent Company Empire 'Stands Up' With Patriotic Ad The ad spot celebrates the retailer’s “100% Canadian” operations. Kraft Worked With Pinterest to Help Canadian Millennials Prepare Holiday Meals Kraft Heinz's campaign was in response to research revealing that Canadian Millennials feel more stressed during the holiday season, especially if they are hosting. FreshCo Campaign Focuses on 'Fresh' Savings The Canadian discount grocer gets retro with latest ad spots.