Fashion Institute of Technology (FIT)

We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.

Jeannette Murphy is a Women of Excellence finalist in the “Most Valuable Player” category

Integrated campaign includes sampling tour, social activity as well as new product

Channel could seize opportunity to keep its growing upper- and middle-class shoppers with smarter in-store strategies

A case study from the Promotion Marketing Association's 2008 Reggie Awards