JCPenney Surfs to School Brands Mingle Well at Meijer's Super Party The Simpsons and 7-Eleven Partner in Summer Promo Ericsson Offers Retailers 'Toolbox' of Promo Options Fun, Convenient Packaging Key to P-O-P Packaging's Delicate Balance Marketers are struggling to stand out while fitting in and are reducing sizes while adding more sell points in other languages 1997 P-O-P Trends Report: Marketer Survey Shifting retail sends marketers scrambling. Customized P-O-P is called for, but low cost, speed still required. First Previous 1 2