Event Marketing: Getting Personal on the Path to Purchase Event marketing is more than doling out samples. It's hyper-targeting an audience and providing a full brand experience. Supervalu Unifies Sampling Program Measuring the Impact of Events Through POS data, loyalty cards and more, brands are following the return on sampling and experiential marketing Hall of Fame Profile: Dan Bracken A Q&A profile of Spalding Sports Worldwide's Dan Bracken Criminal Antitrust: United States of America v. Irwin Englander A\K\A Buzz First Previous 1 2
